You sound like everyone else.
Your message is broad and your offer is hard to tell apart, so buyers default to the name they already know, or the lowest price.
For founders & expert-led businesses
Become the obvious choice for the right customers.
You know you’re good at what you do. But if the right buyers can’t see why you’re different, they won’t choose you.
Stick & Grow helps you find your edge, make the difference easier to see, and build a focused plan to put it to work.
Start with clarity, not another random marketing tactic.
Your buyer’s view
Shortlist · 9 vendors
Company A
OK fit
Company B
OK fit
Company C
OK fit
Company D
OK fit
The obvious choice for exactly this problem.
Company E
OK fit
Company F
OK fit
Company G
OK fit
Company H
OK fit
Eight OK options. One obvious choice.
The real problem
Being good isn’t the same as being chosen.
You can have a great product, a smart team and years of experience, and still get lost in the noise of a crowded market.
Buyers don’t see the difference.
Your best work, customer wins and sharpest thinking aren’t showing up where prospects make their decision.
Your marketing is scattered.
Too many ideas, channels and half-finished initiatives. Plenty of activity, very little confidence about what matters.
What being forgettable costs you
- Referrals are your only reliable source of new business
- Inbound is lukewarm, when it shows up at all
- Prospects compare you on price
- Every new tactic fizzles before it gets a fair shot
Why it happens
You can’t market your way out of a decision you haven’t made. More content, more channels and more tools won’t help until you’ve chosen who you’re for, what you’re best at, and why anyone should believe you.
How it works
Clarity is only useful when you do something with it.
I turn ambiguity into decisions, and decisions into action. Sharp questions, uncomfortable choices and real customer evidence, followed by practical execution.
Find your position
Choose where to win.
Get specific about your best buyers, the problem they care about most, and the place you can credibly stand apart.
Make your case
Give people a reason to believe.
Turn your position into a persuasive offer, clear messaging, real stories and proof buyers can trust.
Put it into action
Test it in the real world.
Make deliberate choices about channels, campaigns, workflows and lightweight tools that bring the strategy to life.
What you walk away with
A clear position, a case buyers believe, and a focused plan you can test, instead of ten competing priorities.
In their words
“Within 5 minutes of looking at your website, emails or sales pages, Dan understands what you’re trying to say better than you do.”
“Because he has experience across several digital disciplines, he’s able to find solutions and opportunities in the most unlikely of places. … Dan is basically a one-man one stop shop!”
“Not sure I’ve met someone who over-delivers more than Dan. … eventually I started asking him for help on higher-level business problems.”
Start here
Find out what’s keeping the right customers from choosing you.
Free · Do it yourself
Take the Business Audit
A short guided audit that shows where the gap is and the first thing worth fixing.
Launching soon. Book a call in the meantime.
Work together
Make the hard decisions faster
Focused workshops and strategy sessions to challenge assumptions, narrow your choices, and leave with next steps you can test. No open-ended retainer.
Dan McDermottFOUNDER · STICK & GROW
Who you’ll work with
Hi, I’m Dan.
For more than 20 years I’ve worked with startups, founders and small teams trying to win in crowded markets.
I’ve been a writer, researcher, marketer, CMO and builder. The titles changed. The work I like best didn’t: take a messy, ambiguous problem, make the decisions clear, and turn them into something useful.
Stick & Grow is where I put that thinking to work. You get the person doing the thinking, not a junior team.
Fractional CMOPositioning strategistMarketing process fixer
A clearer way forward
Stop trying everything. Start with what matters.
Find out what’s keeping the right customers from choosing you, then decide what to do next.