Most content buildsan audience. Ours buildspipeline.
You host a weekly show. You show up for one hour; we do everything else. We turn that hour into a full week of content and a list of in-market accounts, then hand the list to your sales team.
Reach Is Not Pipeline
You're a magnet in the room. But your growth has stalled, and the content you're doing isn't fixing it. Usually it's one of these:
Trap 1: The Vanity Loop
You post. Likes climb, impressions look great, and none of it shows up in your CRM. Reach feels like progress, but your sales team has nothing new to call.
Trap 2: The Ghostwriter Gap
You hire a generic agency. They chase vanity metrics like reach and likes, not buying signals. Nobody tracks who is actually in-market, so the leads never materialize.
Trap 3: The One-Hour Bottleneck
You're your own best salesperson, but you can only be in so many rooms. Your magnetism never scales past the calls you personally take.
The fix isn't louder content. It's a system that turns the attention you earn into a list of buyers your sales team can close.
The Offer Is Stupidly Simple
You do one thing. We do everything else. Your sales team gets the payoff.
Show up for one hour
On camera, once a week, as yourself. Bring your expertise and your opinions. That's the whole job.
Run the entire system
We produce the show, cut the clips, write the posts and newsletter, build the lead magnets, and track every buying signal across every surface.
Gets a list of buyers
Every week, the accounts that raised their hand. Warm, qualified, and ready to work. No cold calling.
The Heartbeat: Your Weekly Show
Most metrics are noise. Behavior is the signal. A live show generates the strongest behavioral signal there is, because showing up live beats a click, and a click beats a like.
It compounds
A standing weekly appointment with your audience. Every episode stacks on the last instead of disappearing into the feed.
It can't be copied
The show is hosted by you. Your expertise and personality are the moat. No competitor can clone the founder.
It's the richest signal you have
Who shows up, who stays, who asks questions, who comes back. Live attendance is a buying indicator that likes will never be.
One taping fuels a week
A single hour on camera becomes clips, posts, and lead magnets that run all week. You record once; the system does the rest.
The Loop
Every asset feeds the same engine. The show is the net. The qualified pipeline is the catch.
The Show
Your weekly live show. The heartbeat and the highest-signal asset you produce.
Clips & Posts
One taping repurposed into a week of founder-led content. Audience grows as a byproduct.
Capture Intent
Lead magnets and hand-raiser posts engineered to surface in-market buyers.
Track Signals
Every signal scored across every surface. Behavior, not vanity, tells us who's buying.
Qualified Pipeline
Signals filtered into a warm ABM list and handed to your sales team. The product.
Owned Intent, Not Rented Intent
ABM vendors sell you third-party data that guesses who might be in-market. We hand you a list built from first-party behavior on your own show. You don't guess who's buying. You watched them raise their hand.
Rented Intent
Bought from a data vendor. A probability score that an account might be researching your category somewhere on the internet. You never see the behavior.
Owned Intent
Generated on your own show. The exact accounts that showed up live, stayed, asked questions, and came back. The behavior is the proof.
Sample report. Your accounts and signals will be real.
Your First 30 Days
The Extraction
A 45-min call to capture your voice, frameworks, and POV, and to design your show format.
The Show Goes Live
Your first weekly show airs. The repurposing engine starts turning one taping into a week of content.
Signals Online
Signal tracking is live across every surface. We start scoring who shows up, stays, and raises a hand.
Pipeline Flowing
Your first qualified ABM list lands with your sales team. The loop is running and compounding.
Reach is not pipeline. Let's fix that.
BUILD MY PIPELINE ENGINEWe Build For:
- Founders with traction but stalled growth.
- Founders who are their own best salesperson, magnetic on camera and on calls.
- Founders willing to show up weekly on camera.
- Teams with a sales motion ready to work warm accounts.
We Don't Work With:
- Pre-revenue, idea-stage startups.
- Founders who won't get on camera.
- Anyone chasing viral reach instead of booked pipeline.
What You Get
A full content engine, with the show as its heartbeat. You get all of it.
The Weekly Show
Hosted by you, produced and run by us.
Clips & Posts
One taping repurposed into a week of founder-led content.
Lead Magnets
Hand-raiser assets built to surface in-market buyers.
Qualified List
Behavioral signals filtered into a warm account list for sales.
Run Four Times. Not A Hypothesis.
This live-show-to-pipeline play isn't theory. It's been run inside four very different organizations.
FOUNDER
Why I built this.
Over the last 20 years I've been a CMO, built in-house content teams from the ground up, and served as the Head Copy Coach at CopywritingCourse.com. I've run this exact live-show play across four organizations, so I know it repeats.
I built Stick & Grow because I was tired of watching brilliant, product-obsessed founders lose to louder competitors who simply showed up more. You shouldn't have to become a full-time influencer to fill your pipeline. You bring one hour on camera. We turn it into a list of buyers your sales team can close.